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Hospitality marketing management /

Reid, Robert D.

Hospitality marketing management / Robert D. Reid, David C. Bojanic - 4th ed. - New Jersey : John Wiley & Sons, 2006 - xiv, 626p. : col. ill. ; 28cm.

Includes bibliographical references and index

ISBN: 0471476544 :

Subjects--Topical Terms:
Hospitality industry--Marketing
Food service--Marketing
Restaurants--Marketing

Dewey Class. No.: 647.950688 REI

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