Smart marketing /
Mariotti, John L., 1941-
Smart marketing / John Mariotti. - [New ed.]. - Chichester : Capstone, 2004. - ix, 309 p. : ill. ; 21 cm. - Work smarter .
New ed. of : Smart things to know about marketing, 2000.
Includes bibliographical references and index.
1841125857 (pbk.)
Marketing.
658 MAR
Smart marketing / John Mariotti. - [New ed.]. - Chichester : Capstone, 2004. - ix, 309 p. : ill. ; 21 cm. - Work smarter .
New ed. of : Smart things to know about marketing, 2000.
Includes bibliographical references and index.
1841125857 (pbk.)
Marketing.
658 MAR