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Marketing your event planning business : a creative approach to gaining the competitive edge /

Allen, Judy, 1952-

Marketing your event planning business : a creative approach to gaining the competitive edge / Judy Allen. - Mississauga, Ont. : Wiley, c2004. - xxii, 246 p. ; 24 cm.

Includes bibliographical references (p. [219]-221) and index.

ISBN: 0470833874

Subjects--Topical Terms:
Special events--Planning.
Special events industry--Marketing.

Dewey Class. No.: 394.20688 ALL

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