Marketing strategy : a decision-focused approach /
Marketing strategy : a decision-focused approach /
Orville C. Walker, Jr. ... [et al.]
- 5th ed.
- Boston : McGraw-Hill Irvin, c2006
- xx, 346 p. : ill. (some col.) ; 26 cm
Includes bibliographical references and index
0072961902 (alk. paper) :
Marketing--Management
658.8 WAL
Includes bibliographical references and index
0072961902 (alk. paper) :
Marketing--Management
658.8 WAL