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Essentials of marketing : a global managerial approach/

Perrault, William D.

Essentials of marketing : a global managerial approach/ William D. Perrault - 10th ed. - xi,638pages color,illustrations 27cm

Includes bibliographical references and index

ISBN: 0072935898

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 PER

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