Case studies in merchandising apparel and soft goods /

Granger, Michele

Case studies in merchandising apparel and soft goods / Michele M. Granger. - New York : Fairchild Publications, c1996. - xvi, 297 p. : ill. ; 23 cm.

Includes bibliographical references (p. 295) and index.

1563670852 (pbk.)


Fashion merchandising--United States--Case studies.
Clothing trade--United States--Case studies.
Retail trade--United States--Case studies.
Clothing and dress--Marketing--United States--Case studies.
Nondurable goods--Marketing--United States--Case studies.

687.0688 GRA

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