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Effective marketing management : using merchandising and financial strategies for retail success /

Effective marketing management : using merchandising and financial strategies for retail success / Andrea L. Weeks ... [et al.]. - New York : Fairchild Fashion & Merchandising Group, 1991. - xii, 288 p. : ill. ; 28 cm.

Includes index.

ISBN: 087005743X

Subjects--Topical Terms:
Marketing--Management.

Dewey Class. No.: 658.8 EFF

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