International retailing /
Sternquist, Brenda,
International retailing / Brenda Sternquist, MICHIGAN STATE UNIVERSITY, Elizabeth B. Goldsmith, Ph.D., FLORIDA STATE UNIVERSITY. - pages cm
Revised edition of International retailing, c2007. Includes index.
Acknowledgments -- Overview -- Internationalization of retailing -- Strategic retail expansion -- Location factors -- Culture and consumer behavior -- Developing and emerging countries -- Licensing, franchising, and strategic alliances -- Multinational markets -- Retailing in the Americas -- United States -- Canada, Mexico, Central America and the Caribbean -- South America -- Retailing in Europe, Asia, Africa, Australia, and the Middle East -- Europe and Russia -- The Middle East and Africa -- Asia, Australia, and Oceania -- Future of international retailing -- Prognosis for the future -- Glossary -- Index.
1563671034
Retail trade.
International trade.
381.1 STE
International retailing / Brenda Sternquist, MICHIGAN STATE UNIVERSITY, Elizabeth B. Goldsmith, Ph.D., FLORIDA STATE UNIVERSITY. - pages cm
Revised edition of International retailing, c2007. Includes index.
Acknowledgments -- Overview -- Internationalization of retailing -- Strategic retail expansion -- Location factors -- Culture and consumer behavior -- Developing and emerging countries -- Licensing, franchising, and strategic alliances -- Multinational markets -- Retailing in the Americas -- United States -- Canada, Mexico, Central America and the Caribbean -- South America -- Retailing in Europe, Asia, Africa, Australia, and the Middle East -- Europe and Russia -- The Middle East and Africa -- Asia, Australia, and Oceania -- Future of international retailing -- Prognosis for the future -- Glossary -- Index.
1563671034
Retail trade.
International trade.
381.1 STE