Marketing : (Record no. 13504)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00751nam a2200253 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230921112207.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190227s2005 my ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0074712292 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | KKBBM |
| Language of cataloging | eng |
| Transcribing agency | KKBBM |
| Description conventions | rda |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | mal |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.8 QUE |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 658.8 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | QUE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Quester, Pascale G |
| 9 (RLIN) | 8265 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | creating and delivery value/ |
| Statement of responsibility, etc. | Pascale G. Quester |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New South Wales, Australia : |
| Name of producer, publisher, distributor, manufacturer | McGraw Hill, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxv,682 pages |
| Other physical details | color, illustrations |
| Dimensions | 26cm |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | textbook |
| 9 (RLIN) | 8266 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | PERPUSTAKAAN KOLEJ KOMUNITI BUKIT BERUANG | PERPUSTAKAAN KOLEJ KOMUNITI BUKIT BERUANG | New Materials Shelf | 02/27/2019 | 287.10 | 658.8 QUE | 06600 | 02/27/2019 | 02/27/2019 | Books |