Memahami jenama (Record no. 21901)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00772nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KKBBM |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230921112436.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210225b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789830684079 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | KKBBM |
| Language of cataloging | eng |
| Transcribing agency | KKBBM |
| Description conventions | rda |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.827 CHE |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cheverton, Peter |
| 9 (RLIN) | 12451 |
| 245 10 - TITLE STATEMENT | |
| Title | Memahami jenama |
| Statement of responsibility, etc. | Peter Cheverton; translator Wan Sallehah Wan Mahmood |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Kuala Lumpur |
| Name of producer, publisher, distributor, manufacturer | Institut Terjemahan Negara Malaysia |
| Date of production, publication, distribution, manufacture, or copyright notice | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 174 pages |
| Other physical details | illustrations |
| Dimensions | 22 cm |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| 9 (RLIN) | 12452 |
| 650 20 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| 9 (RLIN) | 12453 |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wan Sallehah Wan Mahmood |
| 9 (RLIN) | 12454 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | PERPUSTAKAAN KOLEJ KOMUNITI BUKIT BERUANG | PERPUSTAKAAN KOLEJ KOMUNITI BUKIT BERUANG | New Materials Shelf | 02/25/2021 | 25.00 | 658.827 CHE | 0010920 | 02/25/2021 | 02/25/2021 | Books | ||||||
| Dewey Decimal Classification | PERPUSTAKAAN KOLEJ KOMUNITI BUKIT BERUANG | PERPUSTAKAAN KOLEJ KOMUNITI BUKIT BERUANG | New Materials Shelf | 02/25/2021 | 25.00 | 658.827 CHE | 0010921 | 02/25/2021 | 02/25/2021 | Books |