Strategic brand management/ (Record no. 8293)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00765nam a2200253 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230921112033.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180927s2000 my ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8175541091 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | KKBBM |
| Language of cataloging | eng |
| Transcribing agency | KKBBM |
| Description conventions | rda |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | mal |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.827 KAP |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 658.827 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | KAP |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kapferer, Jean-Neol |
| 9 (RLIN) | 5284 |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic brand management/ |
| Statement of responsibility, etc. | Jean-Noel Kapferer |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New Delhi : |
| Name of producer, publisher, distributor, manufacturer | Kogan Page India Private Limited, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 443 pages |
| Other physical details | illustrations |
| Dimensions | 23 cm |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Includes p.427-435 and includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name product management |
| 9 (RLIN) | 5285 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | PERPUSTAKAAN KOLEJ KOMUNITI BUKIT BERUANG | PERPUSTAKAAN KOLEJ KOMUNITI BUKIT BERUANG | New Materials Shelf | 09/27/2018 | 59.25 | 658.827 KAP | 04145 | 09/27/2018 | 09/27/2018 | Books | ||||||
| Dewey Decimal Classification | PERPUSTAKAAN KOLEJ KOMUNITI BUKIT BERUANG | PERPUSTAKAAN KOLEJ KOMUNITI BUKIT BERUANG | Audio Visual | 09/27/2018 | 59.25 | 658.827 KAP | 04146 | 09/27/2018 | 09/27/2018 | Books |