Marketing insights from A to Z : 80 concepts every manager needs to know / Philip Kotler.

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Material type: Text

TextPublication details: Hoboken, N.J. : John Wiley & Sons, c2003.Description: xviii, 206 p. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	PERPUSTAKAAN KOLEJ KOMUNITI BUKIT BERUANG New Materials Shelf	NFIC	658.8 KOT (Browse shelf(Opens below))	Available		05187

Published simultaneously in Canada.

Includes bibliographical references (p. 189-193) and index.

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