Precision marketing : the new rules for attracting, retaining, and leveraging profitable customers / Jeff Zabin and Gresh Brebach.

By:

Zabin, Jeff

Contributor(s):

Brebach, Gresh

Material type: Text

TextPublication details: Hoboken, N.J. : John Wiley & Sons, c2004.Description: xvi, 256 p. : ill. ; 24 cmISBN:

0471467618 (cloth)

Subject(s):

Marketing

DDC classification:

658.8 ZAB 22

Contents:

The rise of precision marketing -- The precision marketing cycle -- Exploiting the data -- Precision marketing in the age of Gaia -- Fifteen minutes of privacy? -- The precision marketing future.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	PERPUSTAKAAN KOLEJ KOMUNITI BUKIT BERUANG New Materials Shelf	NFIC	658.8 ZAB (Browse shelf(Opens below))	Available		05213

Includes bibliographical references (p. 237-241) and index.

The rise of precision marketing -- The precision marketing cycle -- Exploiting the data -- Precision marketing in the age of Gaia -- Fifteen minutes of privacy? -- The precision marketing future.

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