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Winning results with Google AdWords / Andrew E. Goodman.

By: Material type: TextTextPublication details: Emeryville, Calif. : McGraw-Hill/Osborne, 2005.Description: xx, 352 p. : ill. ; 23 cmISBN:
  • 0072257024 (pbk.)
Subject(s): DDC classification:
  • 658.872 GOO 22
Contents:
Pt. The paid search opportunity. How big is this market? The rapid rise of paid search -- A $4 billion afterthought: how Google entered the advertising market -- Pt. 2. How to play the AdWords game. First principles for reaching customers through AdWords -- AdWords basics -- Setting up ad groups -- Pt. 3. Intermediate-level strategies. Keyword selection and bidding: tapping into powerful AdWords features -- Writing winning ads -- Big-picture planning and making the case to the boss -- Expanding your ad distribution: opportunities and pitfalls -- Pt. 4. The next level: winning the AdWords game. Tracking users after they click -- Increasing conversion rates -- Online targeting past and present (and maybe the future)
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Item type Current library Collection Call number Status Date due Barcode
Books Books PERPUSTAKAAN KOLEJ KOMUNITI BUKIT BERUANG New Materials Shelf NFIC 658.872 GOO (Browse shelf(Opens below)) Available 05243

Includes bibliographical references and index.

Pt. The paid search opportunity. How big is this market? The rapid rise of paid search -- A $4 billion afterthought: how Google entered the advertising market -- Pt. 2. How to play the AdWords game. First principles for reaching customers through AdWords -- AdWords basics -- Setting up ad groups -- Pt. 3. Intermediate-level strategies. Keyword selection and bidding: tapping into powerful AdWords features -- Writing winning ads -- Big-picture planning and making the case to the boss -- Expanding your ad distribution: opportunities and pitfalls -- Pt. 4. The next level: winning the AdWords game. Tracking users after they click -- Increasing conversion rates -- Online targeting past and present (and maybe the future)

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