Internet marketing in hospitality / Barbara Cox, William Koelzer.

By:

Cox, Barbara G, 1946-

Contributor(s):

Koelzer, William

Material type: Text

TextSeries: NetEffect seriesPublication details: Upper Saddle River, N.J. : Prentice Hall, c2004.Description: xiv, 322 p. : ill. ; 24 cmISBN:

0130984752

Subject(s):

DDC classification:

647.940285 COX 22

Contents:

Hospitality industry--types of businesses, types of sites -- Standing out from the crowd : positioning, audience and goals -- Web site content -- Site appearance and organization (aka look and feel) -- Online reservations and other interactive functions -- Portals, search engines, directories, & other places to be found -- Internet advertising of your web site -- Promotion (on the net and off) and print/media advertising -- Marketing by e-mail -- E-mail mechanics --Writing e-mail (with sample e-mail messages).

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	PERPUSTAKAAN KOLEJ KOMUNITI BUKIT BERUANG New Materials Shelf	NFIC	647.940285 COX (Browse shelf(Opens below))	Available		05425

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Previous	647.94 RAG Hotel housekeeping operations and management	647.94 RAG Hotel housekeeping operations and management	647.94023 NIN Hospitality operations : careers in the world's greatest industry /	647.940285 COX Internet marketing in hospitality /	647.940285 NYH Technology strategies for the hospitality industry /	647.940285 OCO Using computers in hospitality /	647.94068 AZI Introduction to housekeeping practices	Next

Includes index.

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