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Global meetings and exhibitions / Carol Krugman, Rudy R. Wright.

By: Contributor(s): Material type: TextTextSeries: The Wiley event management seriesPublication details: Hoboken, N.J. : John Wiley & Sons, c2007.Description: xxiii, 263 p. : ill. ; 25 cmISBN:
  • 0471699403 (cloth)
  • 9780471699408 (cloth)
Subject(s): DDC classification:
  • 658 KRU 22
Contents:
Fundamentals of meetings, conventions, and exhibitions -- Decision factors -- Destination assessment -- Organizing and hosting international events -- Managing currency and finances -- Program planning and development -- Cultural consideration -- Marketing the event -- International contracts and legalities -- Implementing the meeting plan -- Exhibiting abroad -- On-site operations -- Preparing for travel abroad -- Safety and security -- Event technology.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books PERPUSTAKAAN KOLEJ KOMUNITI BUKIT BERUANG OPEN SHELVES Bukan Fiksyen 658 KRU (Browse shelf(Opens below)) Available 0008286

Includes bibliographical references and index.

Fundamentals of meetings, conventions, and exhibitions -- Decision factors -- Destination assessment -- Organizing and hosting international events -- Managing currency and finances -- Program planning and development -- Cultural consideration -- Marketing the event -- International contracts and legalities -- Implementing the meeting plan -- Exhibiting abroad -- On-site operations -- Preparing for travel abroad -- Safety and security -- Event technology.

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