Marketing kit for dummies /
Alexander Hiam.
- 2nd ed.
- Hoboken, NJ : Wiley, c2005.
- xx, 355 p. : ill. ; 24 cm. + 1 CD-ROM (4 3/4 in.)
- For dummies .
Includes index.
System requirements for accompanying CD-ROM: A PC with a Pentium processor or a faster processor; or, a Mac OS computer with a 68040 processor or a faster processor; Microsoft Windows 98 or later; or, Mac OS system software 8.1 or later; At least 16 MB of total RAM; for best performance, I recommend having at least 32 MB of RAM; A CD-ROM drive; A monitor capable of displaying at least 256 colors or grayscale.
0764559990 (pbk. : alk. paper)
Marketing--Management. Marketing. Internet marketing.