Hiam, Alexander.

Marketing kit for dummies / Alexander Hiam. - 2nd ed. - Hoboken, NJ : Wiley, c2005. - xx, 355 p. : ill. ; 24 cm. + 1 CD-ROM (4 3/4 in.) - For dummies .

Includes index.


System requirements for accompanying CD-ROM: A PC with a Pentium processor or a faster processor; or, a Mac OS computer with a 68040 processor or a faster processor; Microsoft Windows 98 or later; or, Mac OS system software 8.1 or later; At least 16 MB of total RAM; for best performance, I recommend having at least 32 MB of RAM; A CD-ROM drive; A monitor capable of displaying at least 256 colors or grayscale.

0764559990 (pbk. : alk. paper)


Marketing--Management.
Marketing.
Internet marketing.

658.8 HIA