TY  - BOOK
AU  - Kashani,Kamran
AU  - Jeannet,Jean-Pierre
TI  - Beyond traditional marketing: innovations in marketing practice 
SN  - 0470011467 (pbk.) :
U1  - 658.8 KAS 22
PY  - 2005///
CY  - Chichester, West Sussex, England, Hoboken, NJ
PB  - John Wiley & Sons
KW  - Marketing
N1  - Includes  bibliographic references and index; Value chain marketing / Jean-Pierre Jeannet -- Countering commoditization : value-added strategies and aligning with customers / Kamran Kashani -- The marketing of services : how is it different? / Jacques Horovitz -- The missing "P" in the marketing mix : putting passion into brands / Dominique Turpin -- Beyond beating competition : shaping markets for profitable growth / Adrian B. Ryans -- New frontiers in pricing for profit / John Walsh -- Beyond the matrix : an organization-wide solution for creating and sustaining customer value / Sean Meehan
ER  -