Bauer, Joel <br/><br/>
How to persuade people who don't want to be persuased :  get what you want-every time !/ 
Joel Bauer 
 - xii,241 pages  illustrations  23cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0471647977 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Persuasional (psychology)
<br/><br/><label>Dewey Class. No.: </label>153.852 BAU