TY - BOOK AU - Trompenaars,Alfons AU - Woolliams,Peter TI - Marketing across cultures SN - 1841124710 (pbk.) U1 - 658.8009 TRO 22 PY - 2004/// CY - Chichester, West Sussex, England PB - Capstone KW - Marketing KW - Cross-cultural studies N1 - Includes bibliographical references (p. 335-340) and index ER -