Waugh, Troy.

101 marketing strategies for accounting, law, consulting, and professional services firms / One hundred one marketing strategies for accounting, law, consulting, and professional services firms Troy Waugh. - Hoboken, N.J. : Wiley, c2004. - xix, 266 p. ; 24 cm.

Includes bibliographical references (p. 259-260) and index.

0471651109


Marketing--Decision making.
Strategic planning.
Customer relations--Management.

658.802 WAU