Reid, Robert D. <br/><br/>
Hospitality marketing management / 
Robert D. Reid, David C. Bojanic 
 - 4th ed. 
 - New Jersey :  John Wiley & Sons,  2006 
 - xiv, 626p. :  col. ill. ;  28cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0471476544 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing<br/>Food service--Marketing<br/>Restaurants--Marketing
<br/><br/><label>Dewey Class. No.: </label>647.950688 REI