Mariotti, John L.,  1941- <br/><br/>
Smart marketing / 
John Mariotti. 
 - [New ed.]. 
 - Chichester :  Capstone,  2004. 
 - ix, 309 p. :  ill. ;  21 cm. 
 - Work smarter .
<br/><br/> New ed. of : Smart things to know about marketing, 2000. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>1841125857 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658 MAR