Goodman, Andrew <br/><br/>
Winning results with Google AdWords / 
Andrew E. Goodman. 
 - Emeryville, Calif. :  McGraw-Hill/Osborne,  2005. 
 - xx, 352 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Pt. The paid search opportunity.  How big is this market? The rapid rise of paid search -- A $4 billion afterthought: how Google entered the advertising market -- Pt. 2. How to play the AdWords game. First principles for reaching customers through AdWords -- AdWords basics -- Setting up ad groups -- Pt. 3. Intermediate-level strategies. Keyword selection and bidding: tapping into powerful AdWords features -- Writing winning ads -- Big-picture planning and making the case to the boss -- Expanding your ad distribution: opportunities and pitfalls -- Pt. 4. The next level: winning the AdWords game. Tracking users after they click -- Increasing conversion rates -- Online targeting past and present (and maybe the future) 
<br/><br/><label>ISBN: </label>0072257024 (pbk.) 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Google AdWords.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.
<br/><br/><label>Dewey Class. No.: </label>658.872 GOO