TY  - BOOK
AU  - Goodman,Andrew
TI  - Winning results with Google AdWords
SN  - 0072257024 (pbk.)
U1  - 658.872 GOO 22
PY  - 2005///
CY  - Emeryville, Calif.
PB  - McGraw-Hill/Osborne
KW  - Google AdWords
KW  - Internet marketing
N1  - Includes bibliographical references and index; Pt. The paid search opportunity.  How big is this market? The rapid rise of paid search -- A $4 billion afterthought: how Google entered the advertising market -- Pt. 2. How to play the AdWords game. First principles for reaching customers through AdWords -- AdWords basics -- Setting up ad groups -- Pt. 3. Intermediate-level strategies. Keyword selection and bidding: tapping into powerful AdWords features -- Writing winning ads -- Big-picture planning and making the case to the boss -- Expanding your ad distribution: opportunities and pitfalls -- Pt. 4. The next level: winning the AdWords game. Tracking users after they click -- Increasing conversion rates -- Online targeting past and present (and maybe the future)
ER  -