Dwyer, F. Robert <br/><br/>
Business marketing :  connecting strategy, relationships, and learning / 
F. Robert Dwyer, John F. Tanner, Jr. 
 - 3rd ed. 
 - Boston, Mass. :  McGraw-Hill,  2006 
 - xxix, 683p. :  ill., charts ;  26cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references (p. 652-660) and index 
<br/><br/><label>ISBN: </label>0072865784 (alk. paper): 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 DWY