Peter, J. Paul <br/><br/>
A preface to marketing management / 
J. Paul Peter, James H. Donnelly 
 - 10th ed. 
 - Boston, Mass. :  McGraw-Hill,  2006 
 - xiv, 254p. ;  ill. :  26cm. 
<br/><br/>Includes bibliographical references (p. 239-245) and index 
<br/><br/><label>ISBN: </label>007296216X (alk. paper): 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8 PET