TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly,James H.
TI  - A preface to marketing management
SN  - 007296216X (alk. paper):
U1  - 658.8 PET 22
PY  - 2006///
CY  - Boston, Mass.
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references (p. 239-245) and index
ER  -