Marketing strategy :  a decision-focused approach / 
Orville C. Walker, Jr. ... [et al.] 
 - 5th ed. 
 - Boston :  McGraw-Hill Irvin,  c2006 
 - xx, 346 p. :  ill. (some col.) ;  26 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0072961902 (alk. paper) : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8 WAL