TY  - BOOK
AU  - Walker,Orville C
TI  - Marketing strategy: a decision-focused approach 
SN  - 0072961902 (alk. paper) :
U1  - 658.8 WAL 22
PY  - 2006///
CY  - Boston
PB  - McGraw-Hill Irvin
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -