Perrault, William D. <br/><br/>
Essentials of marketing :  a global managerial approach/ 
William D. Perrault 
 - 10th ed. 
 - xi,638pages  color,illustrations  27cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0072935898 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 PER