TY  - BOOK
AU  - Perrault, William D.
TI  - Essentials of marketing: a global managerial approach
SN  - 0072935898
U1  - 658.8 PER 23
PY  - 2006///
CY  - New York
PB  - McGraw Hill
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -