Cox, Barbara G.,  1946- <br/><br/>
Internet marketing in hospitality / 
Barbara Cox, William Koelzer. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2004. 
 - xiv, 322 p. :  ill. ;  24 cm. 
 - NetEffect series .
<br/><br/> Includes index. 
<br/><br/>Hospitality industry--types of businesses, types of sites -- Standing out from the crowd : positioning, audience and goals -- Web site content -- Site appearance and organization (aka look and feel) -- Online reservations and other interactive functions -- Portals, search engines, directories, & other places to be found -- Internet advertising of your web site -- Promotion (on the net and off) and print/media advertising -- Marketing by e-mail -- E-mail mechanics --Writing e-mail (with sample e-mail messages). 
<br/><br/><label>ISBN: </label>0130984752 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Data processing.<br/>Hospitality industry--Management.
<br/><br/><label>Dewey Class. No.: </label>647.940285 COX