Cateora, Philip R. <br/><br/>
International marketing/ 
Philip R. Cateora 
 - xxxiii, 697 pages  color, illustrations  27 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0072941642 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing<br/>International business enterprises
<br/><br/><label>Dewey Class. No.: </label>658.84 CAT