Raphel, Murray,  1928- <br/><br/>
The complete idiot's guide to winning customer loyalty / 
 Idiot's guide to winning customer loyalty  Guide to winning customer loyalty 
by Murray Raphel, Neil Raphel, and Janis S. Raye. 
 - Indianapolis, Ind. :  Alpha Books,  c2005. 
 - xxiii, 324 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [299]-300) and index. 
<br/><br/><label>ISBN: </label>1592573835 (alk. paper) 
<br/><br/><label>LCCN: </label>2005925280 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer loyalty.<br/>Consumer satisfaction.<br/>Marketing--Management.<br/>Customer relations--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8343 RAP