TY  - BOOK
AU  - Raphel,Murray
AU  - Raphel,Neil
AU  - Raye,Janis
TI  - The complete idiot's guide to winning customer loyalty
SN  - 1592573835 (alk. paper)
U1  - 658.8343 RAP 22
PY  - 2005///
CY  - Indianapolis, Ind.
PB  - Alpha Books
KW  - Customer loyalty
KW  - Consumer satisfaction
KW  - Marketing
KW  - Management
KW  - Customer relations
N1  - Includes bibliographical references (p. [299]-300) and index
ER  -