Kotler, Philip <br/><br/>
Principles of marketing/ 
Philip Kotler, Gary Armstrong 
 - 12th ed. 
 - v, 398 pages  illustrations  cm 
<br/><br/><label>ISBN: </label>0132389878 9780132389877 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT