Cheverton, Peter  <br/><br/>
Memahami jenama 
Peter Cheverton; translator Wan Sallehah Wan Mahmood 
 - vii, 174 pages  illustrations  22 cm 
<br/><br/><label>ISBN: </label>9789830684079 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Branding (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.827 CHE