Tungate, Mark 1967-

Fashion brands branding style from Armani to Zara Mark Tungate - 3rd ed. - London Philadelphia Kogan Page 2012 - xii, 228 p. 24 cm.

Includes bibliographical references (p. 213-214) and index.

9780749464462 9780749464479 (eISBN)


Fashion merchandising.
Branding (Marketing)
Advertising--Fashion.

746.920688 TUN