Tungate, Mark 1967-
Fashion brands branding style from Armani to Zara
Mark Tungate
- 3rd ed.
- London Philadelphia Kogan Page 2012
- xii, 228 p. 24 cm.
Includes bibliographical references (p. 213-214) and index.
9780749464462 9780749464479 (eISBN)
Fashion merchandising.
Branding (Marketing)
Advertising--Fashion.
746.920688 TUN