Kapferer, Jean-Neol <br/><br/>
Strategic brand management/ 
Jean-Noel Kapferer 
 - 2nd ed. 
 - 443 pages  illustrations  23 cm 
<br/><br/> Includes p.427-435 and includes index 
<br/><br/><label>ISBN: </label>8175541091 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name product management
<br/><br/><label>Dewey Class. No.: </label>658.827 KAP