TY  - BOOK
AU  - Kapferer, Jean-Neol
TI  - Strategic brand management
SN  - 8175541091
U1  - 658.827 KAP 23
PY  - 2000///
CY  - New Delhi
PB  - Kogan Page India Private Limited
KW  - Brand name product management
N1  - Includes p.427-435 and includes index
ER  -