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Effective marketing management : using merchandising and financial strategies for retail success / Andrea L. Weeks ... [et al.]. by
  • Weeks, Andrea L
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Fairchild Fashion & Merchandising Group, 1991
Availability: Items available for loan: PERPUSTAKAAN KOLEJ KOMUNITI BUKIT BERUANG (1)Call number: 658.8 EFF.

Strategic marketing management : a means-end approach / Mark E. Parry. by
  • Parry, Mark E. (Mark Edward), 1957-
Series: McGraw-Hill executive MBA series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2002
Availability: Items available for loan: PERPUSTAKAAN KOLEJ KOMUNITI BUKIT BERUANG (1)Call number: 658.8 PAR.

Marketing kit for dummies / Alexander Hiam. by
  • Hiam, Alexander
Series: --For dummies
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : Wiley, c2005
Availability: Items available for loan: PERPUSTAKAAN KOLEJ KOMUNITI BUKIT BERUANG (1)Call number: 658.8 HIA.

Small business marketing for dummies / Barbara Findlay Schenck by
  • Schenck, Barbara Findlay
Series: --For dummies
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Indianapolis, IN : Wiley Pub., Inc, 2005
Availability: Items available for loan: PERPUSTAKAAN KOLEJ KOMUNITI BUKIT BERUANG (1)Call number: 658.8 SCH.

A preface to marketing management / J. Paul Peter, James H. Donnelly by
  • Peter, J. Paul
  • Donnelly, James H
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publication details: Boston, Mass. : McGraw-Hill, 2006
Availability: Items available for loan: PERPUSTAKAAN KOLEJ KOMUNITI BUKIT BERUANG (1)Call number: 658.8 PET.

Marketing strategy : a decision-focused approach / Orville C. Walker, Jr. ... [et al.] by
  • Walker, Orville C
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irvin, c2006
Availability: Items available for loan: PERPUSTAKAAN KOLEJ KOMUNITI BUKIT BERUANG (1)Call number: 658.8 WAL.

Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by
  • Perreault, William D
  • McCarthy, E. Jerome (Edmund Jerome)
Series: McGraw-Hill/Irwin series in marketing
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, 2005
Availability: Items available for loan: PERPUSTAKAAN KOLEJ KOMUNITI BUKIT BERUANG (1)Call number: 658.8 PER.

The complete idiot's guide to winning customer loyalty / by Murray Raphel, Neil Raphel, and Janis S. Raye. by
  • Raphel, Murray, 1928-
  • Raphel, Neil
  • Raye, Janis
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Indianapolis, Ind. : Alpha Books, c2005
Other title:
  • Idiot's guide to winning customer loyalty
  • Guide to winning customer loyalty
Availability: Items available for loan: PERPUSTAKAAN KOLEJ KOMUNITI BUKIT BERUANG (1)Call number: 658.8343 RAP.

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