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Internet marketing in hospitality / Barbara Cox, William Koelzer.

By: Contributor(s): Material type: TextTextSeries: NetEffect seriesPublication details: Upper Saddle River, N.J. : Prentice Hall, c2004.Description: xiv, 322 p. : ill. ; 24 cmISBN:
  • 0130984752
Subject(s): DDC classification:
  • 647.940285 COX 22
Contents:
Hospitality industry--types of businesses, types of sites -- Standing out from the crowd : positioning, audience and goals -- Web site content -- Site appearance and organization (aka look and feel) -- Online reservations and other interactive functions -- Portals, search engines, directories, & other places to be found -- Internet advertising of your web site -- Promotion (on the net and off) and print/media advertising -- Marketing by e-mail -- E-mail mechanics --Writing e-mail (with sample e-mail messages).
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books PERPUSTAKAAN KOLEJ KOMUNITI BUKIT BERUANG New Materials Shelf NFIC 647.940285 COX (Browse shelf(Opens below)) Available 05425

Includes index.

Hospitality industry--types of businesses, types of sites -- Standing out from the crowd : positioning, audience and goals -- Web site content -- Site appearance and organization (aka look and feel) -- Online reservations and other interactive functions -- Portals, search engines, directories, & other places to be found -- Internet advertising of your web site -- Promotion (on the net and off) and print/media advertising -- Marketing by e-mail -- E-mail mechanics --Writing e-mail (with sample e-mail messages).

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