000			01357nam a2200229 a 4500
999			_c10348 _d10348
003			KKBBM
005			20230921112112.0
008			181127s2005 my a e 001 0 eng d
020			_a0470011467 (pbk.) :
040			_aKKBBM _beng _cKKBBM
082	0	0	_a658.8 KAS _222
090	0	0	_a658.8 _bKAS
100	1		_aKashani, Kamran _96594
245	1	0	_aBeyond traditional marketing : _binnovations in marketing practice / _clead author and editor, Kamran Kashani ; contributors Jean-Pierre Jeannet ... [et al.]
260			_aChichester, West Sussex, England ; _aHoboken, NJ : _bJohn Wiley & Sons, _c2005
300			_axvi,308p. ; _bill. ; _c21cm.
500			_aIncludes bibliographic references and index
505	0		_aValue chain marketing / Jean-Pierre Jeannet -- Countering commoditization : value-added strategies and aligning with customers / Kamran Kashani -- The marketing of services : how is it different? / Jacques Horovitz -- The missing "P" in the marketing mix : putting passion into brands / Dominique Turpin -- Beyond beating competition : shaping markets for profitable growth / Adrian B. Ryans -- New frontiers in pricing for profit / John Walsh -- Beyond the matrix : an organization-wide solution for creating and sustaining customer value / Sean Meehan
650		0	_aMarketing _95003
700	1		_aJeannet, Jean-Pierre _96595
942			_2ddc _cBK