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_a647.940988 KOT _222 |
| 100 | 1 |
_aKotler, Philip. _93107 |
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| 245 | 1 | 0 |
_aMarketing for hospitality and tourism / _cPhilip Kotler, John T. Bowen, James C. Makens. |
| 250 | _a4th ed. | ||
| 260 |
_aUpper Saddle River, NJ : _bPearson Prentice Hall, _cc2006. |
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| 300 |
_axxiv, 932 p. : _bcol. ill. ; _c26 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aHospitality industry _xMarketing. _92995 |
|
| 650 | 0 |
_aTourism _xMarketing. _93108 |
|
| 700 | 1 |
_aBowen, John _q(John T.), _d1948- _93109 |
|
| 700 | 1 |
_aMakens, James C. _93110 |
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| 942 |
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