| 000 | 00695nam a2200217 a 4500 | ||
|---|---|---|---|
| 999 |
_c10969 _d10969 |
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| 003 | KKBBM | ||
| 005 | 20230921112121.0 | ||
| 008 | 181220s2005 my a b 001 0 eng d | ||
| 020 | _a0072961902 (alk. paper) : | ||
| 040 |
_aKKBBM _beng _cKKBBM |
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| 082 | 0 | 4 |
_a658.8 WAL _222 |
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_a658.8 _bWAL |
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_aMarketing strategy : _ba decision-focused approach / _cOrville C. Walker, Jr. ... [et al.] |
| 250 | _a5th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irvin, _cc2006 |
||
| 300 |
_axx, 346 p. : _bill. (some col.) ; _c26 cm |
||
| 500 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aMarketing _xManagement _92841 |
|
| 700 | 1 |
_aWalker, Orville C _96979 |
|
| 942 |
_2ddc _cBK |
||