| 000 | 00768nam a2200253 a 4500 | ||
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| 999 |
_c11002 _d11002 |
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| 005 | 20230921112121.0 | ||
| 008 | 181220s2006 my ||||| |||| 00| 0 eng d | ||
| 020 | _a0072935898 | ||
| 040 |
_aKKBBM _beng _cKKBBM _erda |
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| 049 | _amal | ||
| 082 |
_223 _a658.8 PER |
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| 090 |
_a658.8 _bPER |
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| 100 |
_aPerrault, William D. _97010 |
||
| 245 |
_aEssentials of marketing : _ba global managerial approach/ _cWilliam D. Perrault |
||
| 250 | _a10th ed. | ||
| 264 |
_aNew York : _bMcGraw Hill, _c2006. |
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| 300 |
_axi,638pages _bcolor,illustrations _c27cm |
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| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
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| 338 |
_2rdacarrier _avolume |
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| 521 | _aIncludes bibliographical references and index | ||
| 650 |
_aMarketing _95003 |
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| 942 |
_2ddc _cBK |
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