| 000 | 01277nam a2200241 a 4500 | ||
|---|---|---|---|
| 999 |
_c11044 _d11044 |
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| 003 | KKBBM | ||
| 005 | 20230921112122.0 | ||
| 008 | 181220s2004 my a 001 0 eng d | ||
| 020 | _a0130984752 | ||
| 040 |
_aKKBBM _cKKBBM _beng |
||
| 082 | 0 | 0 |
_a647.940285 COX _222 |
| 100 | 1 |
_aCox, Barbara G., _d1946- _97029 |
|
| 245 | 1 | 0 |
_aInternet marketing in hospitality / _cBarbara Cox, William Koelzer. |
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _cc2004. |
||
| 300 |
_axiv, 322 p. : _bill. ; _c24 cm. |
||
| 440 | 0 |
_aNetEffect series _97030 |
|
| 500 | _aIncludes index. | ||
| 505 | 0 | _aHospitality industry--types of businesses, types of sites -- Standing out from the crowd : positioning, audience and goals -- Web site content -- Site appearance and organization (aka look and feel) -- Online reservations and other interactive functions -- Portals, search engines, directories, & other places to be found -- Internet advertising of your web site -- Promotion (on the net and off) and print/media advertising -- Marketing by e-mail -- E-mail mechanics --Writing e-mail (with sample e-mail messages). | |
| 650 | 0 |
_aHospitality industry _xData processing. _96577 |
|
| 650 | 0 |
_aHospitality industry _xManagement. _92983 |
|
| 700 | 1 |
_aKoelzer, William. _97031 |
|
| 942 |
_2ddc _cBK |
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