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| 003 | KKBBM | ||
| 005 | 20230921112207.0 | ||
| 008 | 190227s2005 my b 001 0 eng d | ||
| 020 | _a0072525231 (alk. paper : hbk.) | ||
| 020 | _a9780072947038 (hbk.) | ||
| 040 |
_aKKBBM _cKKBBM _beng |
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| 082 | 0 | 0 |
_a658.8 PER _222 |
| 100 | 1 |
_aPerreault, William D. _98267 |
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| 245 | 1 | 0 |
_aBasic marketing : _ba global-managerial approach / _cWilliam D. Perreault, Jr., E. Jerome McCarthy. |
| 250 | _a15th ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill, _c2005. |
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| 300 |
_axli, 793 [22] p. : _bcol. ill. ; _c28 cm. _e1 CD ROM (4 3/4 in.) |
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| 440 | 0 |
_aMcGraw-Hill/Irwin series in marketing _96952 |
|
| 500 | _aMcCarthy's name appears first on the earlier edition. | ||
| 504 | _aIncludes bibliographical references (p. 725-787) and indexes. | ||
| 538 | _aSystems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive. | ||
| 650 | 0 |
_aMarketing _xManagement. _92841 |
|
| 700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) _98268 |
|
| 942 |
_2ddc _cBK |
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