| 000 | 00765nam a2200253 a 4500 | ||
|---|---|---|---|
| 999 |
_c8293 _d8293 |
||
| 005 | 20230921112033.0 | ||
| 008 | 180927s2000 my ||||| |||| 00| 0 eng d | ||
| 020 | _a8175541091 | ||
| 040 |
_aKKBBM _beng _cKKBBM _erda |
||
| 049 | _amal | ||
| 082 |
_223 _a658.827 KAP |
||
| 090 |
_a658.827 _bKAP |
||
| 100 |
_aKapferer, Jean-Neol _95284 |
||
| 245 |
_aStrategic brand management/ _cJean-Noel Kapferer |
||
| 250 | _a2nd ed. | ||
| 264 |
_aNew Delhi : _bKogan Page India Private Limited, _c2000. |
||
| 300 |
_a443 pages _billustrations _c23 cm |
||
| 336 |
_2rdacontent _atext |
||
| 337 |
_2rdamedia _aunmediated |
||
| 338 |
_2rdacarrier _avolume |
||
| 521 | _aIncludes p.427-435 and includes index | ||
| 650 |
_aBrand name product management _95285 |
||
| 942 |
_2ddc _cBK |
||